The unified food saving resource shaping a circular food system.

The world’s food waste problem has never been bigger. Solutions to food waste already exist, but many are unaware of them. We have a sincere need for education and communication about food waste. Food Loop bridges this gap. The project proposes Food Loop as a food reduction policy initiative for the NSW Government.

Food Loop is my 2023 major project from my Bachelor of Design at The University of New South Wales. Food Loop was designed to represent the kind of projects that I aspire to be involved in post-university. I am passionate about combining my skills in graphic and experience design with my interest in system, service and policy design to contribute to positive social and environmental change and impact. The project was shortlisted for the Frost* Collective Design Award in 2023.

  • Logo

  • Icon family

  • Colour palette

  • Social media tiles

  • Intervention point in the current linear food system

  • Booklet spread example

  • Website

  • Campaign at Woolworths

  • Empowering individuals

  • Campaign banner in Woolworths

  • Food Loop Certification

The go-to food saving resource.

  1. Providing the tools and information for individuals to decrease their food waste and change their food waste behaviours. 

  2. Championing and supporting businesses that are tackling the issue of food waste in their business models. 

  3. Supporting and contributing to the Australian Government’s target to half food waste by 2030.

The digital booklet.

The main deliverable is a digital booklet that can be shared with stakeholders to propose the resource. The booklet can be viewed in detail here.

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